SHAKEPARTY – Children’s Event Agency in Germany

Children’s event agency
Germany






Women Entrepreneurs

Built from the Ground Up

Shake Party is a children’s event agency in Germany that grew from a simple and genuinely heartfelt beginning: three friends and mothers wanted to create celebrations in the way they had always imagined them for their own children.

Over time, this developed into a reliable full-service solution — with engaging entertainers, thoughtfully designed programmes without overstimulation, respect for each child’s interests and the family’s cultural background, as well as a multilingual format in German, Russian, Ukrainian and English.

For us at Sale Studia, this project is an example of how genuine value can grow into a business.

When the team realised that word of mouth alone was no longer enough, we stepped in to help transform their passion into a clear and scalable growth system: a well-defined offer, professional brand presentation and stable customer acquisition channels.

This is where the case study begins — the journey from “people recommend us” to “we are growing predictably.”
Package and Position the Service
Build a Strong Online Presence
Reduce the Cost per Lead

Turn ShakeParty into a Recognisable and Sustainable Brand in Germany

Build a Consistent System for Generating Inquiries and Bookings

Create a Website That Sells Specific Services: Children’s Party Entertainers in Germany and Birthday Programmes for Children

Strengthen SMM and Advertising Across Google, Meta and TikTok, While Reducing the Cost per Lead

In-Depth Interviews
Product Analysis
Market Analysis
Target Audience Analysis

1

We explored the project’s history, values, vision and growth plans.

2

We collected and structured family reviews, repeat bookings and the main reasons clients recommend ShakeParty.

3

We analysed the audience’s needs: which celebration formats they are looking for, what they expect from the service and communication, and which concerns or barriers arise when booking entertainers.

4

We examined the existing acquisition channels — local community chats, word of mouth and social media — and assessed their contribution to inquiries.

At the same time, the marketing foundation had not yet been fully developed.

The business had no dedicated website or consistent branding, inquiries arrived irregularly, and the flow of bookings still depended heavily on the founders’ personal involvement and word of mouth.

This gap between the quality of the service and the level of its digital presentation became the basis for the challenges ShakeParty brought to SaleStudia.

Summary
  • a clear brand strategy
  • a conversion-focused website with a strong SEO foundation
  • a consistent visual identity
  • a complete online customer acquisition system

Website
SEO
Analytics and Google Ads
Social Media and Targeted Advertising

Branding

We transformed Shake Party into a brand that can be recognised and felt from the very first interaction — on the website, across social media, in advertising and at the event itself.

Naming and Positioning

First, together with the founders, we established the foundation: naming and positioning. We refined the name and the logic behind it, defined the brand’s key meanings and associations, clarified the target audience, the brand promise and its distinguishing features. We then organised the services and packages into a clear structure: what is included, how the options differ, which additional services are available and how clients can quickly choose the right format.

Brand Identity Development

We then translated the brand’s meaning into a complete visual identity: we developed the logo and its variations, colour palette, typography, visual hierarchy, graphic elements, patterns and icons. We also defined the style of photography and illustrations so that the brand would look consistent across all materials.

Communication Concept

We also created brand mascots — characters that strengthen recognition and make communication feel more engaging and alive. We developed their personalities, emotions and usage scenarios so that the mascots could work across content, advertising and offline materials as a distinctive element of the Shake Party brand.

Development of Offline Brand Materials

Business Cards

Packaging

Banners

Team Merchandise Development

To ensure that the brand existed beyond the screen, we also developed a complete set of offline materials at the owner’s request: prop designs, outdoor advertising, team merchandise such as T-shirts and name badges, business cards, stickers, planners and packaging, including boxes and decorative elements.

Result

Shake Party received a complete brand system that supports sales, simplifies the team’s work and maintains a consistently high-quality experience at every customer touchpoint.

Communication Concept

Ready-to-use cards for WhatsApp, Instagram and Telegram featuring packages, terms and checklists. They can be sent within seconds, helping clients choose the right format and book a date faster.

Faster Responses Greater Trust Less Confusion

We developed a multifunctional website for ShakeParty.de with online payment, convenient event booking and a flexible travel-cost calculator based on the client’s location.

We created a responsive festive design in the brand style, developed the structure of packages and programmes, connected analytics, implemented basic SEO optimisation and configured all required policies, the cookie banner and Consent Mode for accurate data collection and reliable advertising performance.

SEO OPTIMISATION

1

A multilingual SEO website structure built around real parent search queries, including party themes, characters, cities and services.

2

On-page optimisation from launch: speed, meta tags, headings, internal linking and structured data.

3

Local SEO for Germany and its regions, with a focus on “children’s entertainers” and children’s parties.

4

Ongoing content expansion through services, FAQs and case studies to cover more and more search queries.

RESULT

1st place in Germany for the keyword “children’s entertainers”.

ANALYTICS AND GOOGLE ADS

CONNECTED

We configured GA4 web analytics.

We set up the main conversions: inquiry submission, booking, phone calls and messages from messengers.

We implemented Consent Mode and a cookie banner to measure traffic and conversions correctly in line with GDPR requirements in Germany.

CONFIGURED

We created and structured the Google Ads account with a unified campaign logic by region, service and language.

We launched local and map campaigns, search, video and remarketing campaigns to nurture and re-engage interested parents.

We configured tracking for calls, forms and micro-conversions to optimise bids and ads regularly using real performance data.

We continuously analyse performance indicators such as CPC, CPA, conversions and profitability and refine the campaigns accordingly.

RESULT

The website and inbound traffic continue to grow steadily through ongoing optimisation.

SOCIAL MEDIA AND TARGETED ADVERTISING

We created and designed ShakeParty accounts on Instagram, Facebook, TikTok and YouTube in a consistent brand style, with a focus on authentic content and building trust among parents.

Meta Ads

We connected Facebook and Instagram within one Business Manager for centralised management.

TikTok Ads 

We configured the advertising account, including pixels, audiences and campaigns for testing, remarketing and video advertising.

RESULT

ShakeParty’s Instagram audience has already exceeded 3,000 followers and continues to grow actively, confirming that the chosen strategy and the combination of SEO, advertising and SMM are working effectively.

COOPERATION RESULTS

THE OBJECTIVE WAS ACHIEVED

The objective of transforming a live service into a fully structured business was achieved in full. ShakeParty received a recognisable brand, a family-friendly website, a strong SEO foundation and a systematic online flow of inquiries that can be relied on and scaled.

THE WORKING MODEL WAS BUILT AS A PARTNERSHIP

ShakeParty is responsible for the service and the quality of the events, while the digital studio is responsible for strategy, branding, the website, analytics and promotion.

WORKING ECOSYSTEM

As a result, this is not simply a completed website, but a fully functioning ecosystem in which we can test hypotheses together, launch new formats and achieve sustainable growth in Germany’s children’s events market.