Children’s event agency
Germany






Women entrepreneurs
Build from scratch

ShakeParty is a children’s event agency in Germany that grew from a few home celebrations three mom-friends first hosted “for their own.”

Over time, it became a reliable full-service format: turnkey programs, direct communication with entertainers, creative scripts without overload, parties tailored to each family’s interests and culture, and a multilingual approach (RU / UA / DE / EN).

The team designs celebrations for children from German, bilingual, and migrant families so every child feels comfortable and safe. For parents, it’s more than animation—it’s real support: kids are in caring hands, you can relax, enjoy your guests, and leave with warm shared memories.

At one point, it became clear that word of mouth wasn’t enough for the next step. With that goal, ShakeParty came to the digital agency SaleStudia—and we were faced with specific, practical tasks.
Productize the service
Showcase on online platforms

Reduce cost per lead (CPL)

Build ShakeParty into a recognizable, resilient brand in Germany

Build a system for consistent lead generation and bookings

Create a website that sells specific formats: children’s party entertainers in Germany and birthday party programs for kids.

Strengthen SMM and advertising (Google, Meta, TikTok) while reducing cost per lead (CPL).

In-depth interview
Product analysis

Market analysis
Target audience analysis

1

We reviewed the project story, values, vision, and growth plans.

2

We collected and structured family reviews, repeat bookings, and the reasons behind referrals.

3

We analyzed audience needs: what type of celebration they’re looking for, what they expect from the service and communication, and which fears and barriers arise when booking entertainers.

4

We reviewed the current acquisition channels—local group chats, word of mouth, and social media—and assessed their contribution to inbound inquiries.

Following interviews with the founders and our analysis of the product, audience, and market, it became clear that ShakeParty already has a strong brand core. As part of the market review, we examined the competitive landscape of children’s event agencies in Germany, demand for multilingual formats, and how parents search for and choose entertainers online. High child engagement and emotional safety, a warm family-oriented format, multilingual service, inclusivity, and strong parental trust give the project significant growth potential.

At the same time, the marketing foundation was still not built: there was no dedicated website or cohesive branding, inquiries came in inconsistently, and the booking flow still relied heavily on the founders’ personal involvement and word of mouth. This gap between service quality and the level of digital positioning became the basis for the challenges ShakeParty brought to SaleStudia.

Summary
  • a clear brand strategy
  • a conversion-focused website with a strong SEO foundation
  • a unified visual identity
  • a full-scale online acquisition system
Website
SEO
Analytics and Google Ads
Social networks and targeting

Брендинг

Мы сделали Shake Party брендом, который ощущается с первого касания — на сайте, в соцсетях, в рекламе и прямо на празднике.

Naming

Сначала мы вместе с основателями заложили фундамент: нейминг и позиционирование. Мы совместно уточнили название/логику названия, закрепили смысл и ассоциации бренда, определили кому продаём, что обещаем и чем отличаемся. Затем собрали услуги и пакеты в понятную структуру: что входит, чем отличаются варианты, какие есть доп. опции и как быстро выбрать.

Разработка фирменного стиля

We defined the service positioning and the brand value promise.

Positioning

Отдельно мы создали маскотов бренда— персонажей, которые усиливают узнаваемость и делают коммуникацию “живой”. Мы продумали их характер, эмоции и сценарии использования, чтобы маскоты работали в контенте, рекламе и офлайн-материалах — как фирменный элемент Shake Party.

Brand identity design

Визитки

Упаковки

Logo

Разработка мерча для команды

И чтобы бренд жил не только в экране, по запросу владельца мы разработали офлайн-набор: дизайн реквизита, наружную рекламу, мерч для команды (футболки, бейджи), визитки, наклейки, планнеры и упаковку (коробки и элементы оформления).

Результат

Shake Party получил цельную бренд-систему, которая помогает продавать, упрощает работу команды и поддерживает одинаково высокий уровень впечатления в каждом контакте с клиентом.

Коммуникативная концепция

Готовые карточки для WhatsApp/Instagram/Telegram — пакеты, условия и чек-листы. Отправляем за секунды, клиент быстрее выбирает формат и бронирует дату.

Быстрее ответы Выше доверие Меньше хаоса

We built a multi-functional website for ShakeParty.de with online payments and a smooth booking flow, plus a flexible travel-fee calculator that adjusts pricing based on the client’s location.

We also designed a responsive, celebration-themed UI in the brand style, structured the packages and program сценарios, connected analytics, implemented baseline SEO, and set up all required policies, a cookie banner, and Google Consent Mode to ensure compliant data collection and stable ad performance.

SEO OPTIMIZATION

1

A multilingual SEO site structure built around real parent search intent (party themes, characters, cities, services).

2

On-page optimization from day one: site speed, meta tags, headings, internal linking, and structured data markup.

3

Local SEO for Germany and key regions, with a strong focus on the search term “аниматоры” and kids’ party-related queries.

4

Ongoing content expansion (services, FAQs, case studies) to capture an increasing range of search queries.

RESULT

Ranked #1 in Germany for the keyword “аниматоры.”

Analytics and Google Advertising

ПОДКЛЮЧИЛИ
  • We set up GA4 web analytics
  • Defined core conversions: form submissions, bookings, calls, and messages from messengers.
  • We also implemented Google Consent Mode and a cookie banner to track traffic and conversions correctly while meeting GDPR requirements in Germany.

Задали основные конверсии: отправка заявки, бронирование, звонок, сообщения из мессенджеров

Внедрили Consent Mode и куки-баннер, чтобы корректно учитывать трафик и конверсии с учетом требований GDPR в Германии

WE SET UP

  • We created and structured the Google Ads account with a unified campaign logic across regions, services, and languages.
  • We launched local (Maps/Local), search, video, and remarketing campaigns to nurture interest and re-engage parents who had already shown intent.
  • We set up tracking for calls, forms, and micro-conversions to continuously optimize bids and ads based on real performance data.
  • We continuously monitor key metrics (CPC, CPA, conversions, profitability) and refine campaigns on an ongoing basis.

Запустили локальные кампании (Local/Map) поисковые, видео и ремаркетинговые кампании, чтобы прогревать и возвращать заинтересованных родителей

Настроили отслеживание звонков, форм и микроконверсий для регулярной оптимизации ставок и объявлений по реальным данным

Постоянно анализируем показатели (CPC, CPA, конверсии, рентабельность) и дорабатываем кампании

RESULT

The website and inbound traffic are steadily growing благодаря постоянной оптимизации.

Social Media & Paid Targeting

We created and branded ShakeParty’s Instagram, Facebook, TikTok, and YouTube accounts in a unified visual identity, with a strong focus on authentic, live content and building parental trust.

Meta Ads

We connected Facebook and Instagram within a single Business Manager for centralized management.

TikTok Ads 

We set up the ad account: implemented pixels, built audiences, and launched campaigns (testing, remarketing, video).

RESULT

We set up the advertising account: installed pixels, built audiences, and launched campaigns (testing, remarketing, video).

RESULTS OF COOPERATION

REQUEST IMPLEMENTED

The request to “turn a live, hands-on service into a real business” was fully delivered: ShakeParty gained a recognizable brand, a family-friendly website, a strong SEO foundation, and a consistent online flow of inquiries—reliable today and ready to scale.

The collaboration format is built as a partnership.

ShakeParty is responsible for the product and the quality of the celebrations, while the digital studio handles strategy, branding, the website, analytics, and marketing.

WORKING ECOSYSTEM

As a result, this isn’t just a “finished website,” but a fully operational ecosystem—one where we can jointly test hypotheses, launch new formats, and grow steadily in Germany’s children’s events market.