GOOGLE ADS FOR BUSINESS
WE TURN GOOGLE ADS INTO MORE THAN CLICKS — INTO INQUIRIES AND SALES
We set up, launch, and manage Google Ads around real business goals: leads, calls, sales, inquiries, and transparent return on ad spend.
Intent
→
Visibility
→
Result
Search and contextual advertising helps you reach customers online at the right moment: when they are already searching for a service or product, comparing options, or returning after visiting a website. You are not simply buying reach — you are connecting with existing intent. Google Ads makes this possible across Google Search, Google Maps, YouTube, Shopping ads, and partner websites.
As a digital agency, we use Google Ads because it allows us to build a measurable and manageable flow of leads and sales. You can track cost per lead (CPL), cost per acquisition or action (CPA), and return on ad spend (ROAS). This gives the business transparency, control, and clear growth — without guesswork or vague reports.
Google Ads Formats
Choose the right advertising format for your business goals
Google Search
Search Ads
Text ads displayed in Google search results. They reach users with strong purchase intent, increase website traffic, and generate more leads and sales.
Suitable for B2B and B2C companies, e-commerce businesses, and local services. Most effective when customers are actively searching for your product or service.
Display
Display Ads
Visual banners displayed across the Google Display Network. They increase brand awareness, reach a wider audience, and generate interest in your product.
Ideal for product launches, remarketing, and brand awareness campaigns. They work especially well during the brand discovery stage.
YouTube Ads + Shorts
YouTube Video Advertising
Video ads on YouTube and across its partner network. They build an emotional connection with the audience, demonstrate products in action, and increase engagement.
Effective for products that require demonstration, brand storytelling, and reaching younger audiences. Suitable for medium-sized and larger businesses.
Google Shopping
Shopping Ads
Product listings with an image, price, and store name. They display products directly in search results, attract purchase-ready customers, and increase sales.
Essential for online stores and retail businesses. Especially effective for visually appealing products with competitive pricing.
Local / Maps
Local Advertising
Shows your business to nearby customers in Google Search and Google Maps, with quick actions such as “Call” or “Directions.” This generates highly relevant traffic for local services because users can contact or visit the business immediately.
Ideal for location-based services and physical businesses that want more calls, bookings, and visits from a specific area or city.
Performance Max
Automated Campaigns
Automated campaigns powered by Google machine learning. They optimise ad delivery and bids, reduce management time, and adapt to audience behaviour.
We use Performance Max when conversion tracking, campaign goals, available data, and creative assets provide a reliable foundation. For new accounts, we often start with controlled Search campaigns and expand once enough reliable data is available.
Business Goals We Support
Lead Generation
Google Ads campaigns designed to generate qualified inquiries with transparent cost-per-lead reporting.
Transparent CPL reporting
Conversion optimization
Ads, keywords, landing pages, and the user journey are continuously optimized based on real data.
Ongoing conversion optimization
Tracking & Analytics
Conversion tracking, GA4, and clear KPIs provide a reliable basis for decision-making.
Reliable tracking & clear KPIs
Budget Management & Scaling
Budgets are focused on high-performing campaigns, search terms, and audiences, then scaled in a controlled way.
Optimization by CPA and ROAS
Google Shopping & Product Campaigns
Google Shopping, feed optimization, and dynamic remarketing for online stores and product-based businesses.
Feed and Campaign Optimization
Landing Pages & Conversion Tracking
Relevant landing pages, clear offers, and a proper consent setup support measurable campaign performance.
Measurable Conversions
How Do We Manage the Project?
Clear steps, timelines, and KPIs
1
Planning and Approval
Target audience and competitor analysis, followed by KPI definition
We conduct an in-depth analysis of your business, target audience, and competitors. We define the key success metrics and agree on the campaign launch strategy.
2
Setup and Launch
Campaign setup, ad creation, and advertising launch
We build the campaign structure, write effective ads, configure targeting, and launch advertising with optimised bids.
3
Learning and Optimisation
Data collection, A/B testing, and performance improvement
We analyse the initial results, run A/B tests on ads and landing pages, and adjust bids and targeting to improve conversion rates.
4
Scaling
Budget growth and expansion of successful campaigns
We scale successful campaigns, expand audience reach, introduce new ad formats, and increase ROI.
Reporting
Weekly reports on key metrics and monthly strategy sessions to analyse results and plan the next steps.
Book a Consultation
Let’s discuss your goals, budget, and KPIs — and determine what Google Ads can deliver for your business.
CONNECTED GOOGLE ADS SERVICES
Connect Google Ads with landing pages, tracking, and a clear strategy
Successful Google Ads campaigns depend on more than ads and keywords. What matters is how well the campaign structure, landing page, conversion tracking, and reporting work together.
Salestudia plans and optimizes Google Ads for businesses in Germany based on clear goals and measurable data. Depending on the project, we combine search ads, YouTube advertising, or Google Shopping with suitable landing pages and a reliable analytics setup. This makes it easier to identify which campaigns generate qualified inquiries or sales and where further optimization should begin.